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                                            never know it from how he was handled.
                                            The star treatment included sending a birth-
                                            day cake to Electronic Gaming Monthly on
                                            Bubsy's ―1st birthday" (I don't know if other
                                "What could   publishers got a cake, but I wouldn't doubt it.
                          possibly go wrong?"   And I didn't even get a card). Bubsy was
                                            primed, and even had his own cartoon,
                              Those were the   voiced by acting legend Rob Paulsen.  His
                             very first words I   voice is distinct and you know it when you
                             ever heard uttered   hear it -- he was, among other things, the
                             by Bubsy Bobcat.    original voice of Raphael on Teenage Mutant
                          Being a huge Sega   Ninja Turtles, Mighty Max, Didgeri Dingo on
                      Genesis fan, I was there when   Tazmania, and Pinky and Wakko Warner on Animani-
                   a blue blur called Sonic The   acs).  I still have it in one of my many boxes of video   under way.  The Sony Playstation was a runaway hit
      Hedgehog was unleashed on an unsuspecting video   tapes, along with a Battletoads cartoon.  An intro   with developers, publishers, and (most importantly)
      game world.  Many had tried games with characters   comic ran in video game magazines.  Bubsy was sort   the buying public.  Everybody was trying to figure out
      they could build series around.  Sega had tried several   of like Paris Hilton -- if you act like a big deal, people   how to bring their games into the 3D realm and take
      itself, with Alex Kidd and the underrated Psycho Fox.    will assume you're a big deal, and eventually you will   advantage of the new horizons this technology of-
      But with Sonic suddenly getting fans talking, and de-  become a big deal.   fered.  Accolade, naturally, put up its star and made
      bating if he was cooler than Mario, everybody wanted                       Bubsy 3D, a direct sequel to the original game, taking
      a mascot.  Sunsoft tried Aero The Acrobat.  Tengen   Of course, he was a video game mascot, so he   place on the home planet of the aliens.
      got in on the act with Awesome Possum
      (a particularly hard sell with me, as there                                        At this point, I would like to remind you of
                                                                                         Bubsy's catchphrase, "What could possibly
      are possums in my neighborhood, and                                                go wrong?"
      "cute" and "cuddly" are not adjectives that
      I associate with them).  Electronic Arts                                           Everything.
      came up with James Pond.  And Acco-
      lade, not content to be left out in the cold,                                      There's no point in mincing words.  Bubsy
      came up with Bubsy.                                                                3D is a horrible, horrible game.  While it is
                                                                                         tempting to say people are just heaping
      Accolade was in a strange position.  Ini-                                          abuse on a game that bombed like E.T. for
      tially, they weren't authorized by Sega to                                         the Atari 2600, there's a key difference.
      make games for the Genesis.  They came                                             E.T. did everything it could in it's doomed
      up with Ishido, a puzzle game, and Star                                            mission, including multiple actions (I be-
      Control, the first "heavy mem-                                                     lieve it is the first instance of the "context-
      ory" (employed bankswitching to hold                                               sensitive" button), a cube-like world to
      more data than the 8 megs the system   Bubsy tours the sewer, trying to find yarn balls amongst    explore, and more.  Bubsy 3D, however,
      was designed for) cartridge on the sys-  all the Bubsy 3D Playstation game discs   didn't seem to do anything.  The graphics
      tem.  It was this renegade group that                                              are not just simplistic for the time, they are
      caused Sega to redesign the Genesis with                                           simplistic period.  The models are horrible.
      a lockout code (it wasn't a perfect plan -- it also kept   needed a video game.  Bubsy took his cartoon inspira- The landscape has no character or garish colors.
      some legit licensed games, like EA's Zany Golf, from   tions to heart.  Not only did he do the standard Mario   Bubsy's constant chatter make you reach for the
      running on the new hardware).  The result was Acco-  "jump on enemies" shtick, but he could also stick out   "mute" button faster than you could say "Bravoman".
      lade and Sega suing each other. Sega sued Accolade   his arms, like a kid playing airplane, and actually glide   To borrow a phrase from Mystery Science Theater
      for making games for the Genesis without permission.   around.  The plot was that fabric stealing aliens had   3000 (and a frequent and rare criticism of the original
      And Accolade sued because new games, due to the   shown up on Earth.  Instead of coins or rings, Bubsy   Turok:  Dinosaur Hunter), this thing had more fog than
      lockout, became "by or under license from Sega.",   ran around gathering up balls of yarn.  He had many   the movie "The Fog".    Gameplay and techniques
      which misrepresented Accolade‘s unauthorized   actions and even reacted to his surroundings.  The   were uninteresting.  The game felt more like a demo,
      games.  They eventually settled.  Accolade was also   colors were bright and the music was whimsical.  The   or an early beta, than a finished product.  It was diffi-
      an official Nintendo licensee.        game was a hit.                      cult to find anything about the game that was actually
                                                                                 likable, or well-done.
      Accolade decided to create a mascot.  And you can't   By this time, the cartoon had come out.  Bubsy II fol-
      say they weren't ambitious about it.  Accolade hyped   lowed more in line with that set-up, including having   The fans rebelled.  Bubsy 3D wasn't ignored like Su-
      Bubsy like there was no tomorrow.  He may not have   Rob Paulsen providing the voice of the title character   per Pitfall on the NES was.  He became a punch line.
      been the biggest name in video games, but you'd   instead of the original actor, John A.S.   He was declared the most unlikable character in the
                                                   Skeel.  Bubsy's sidekick was a timid arma-  history of video games by Games Radar. The game
                                                   dillo, and he had a niece and nephew as   was an unmitigated failure and killed the franchise.
       Alien planet, or just another fine day in LA?  You decide.
                                                   well.  The plot was actually pretty interest-  In many ways, Bubsy was the embodiment of hubris.
                                                   ing, taking place in a theme park gone   With so many mediocre games scoring cash and
                                                   bonkers.  The historical displays were steal-  merchandising deals just for having a mascot, you
                                                   ing actual history, and Bubsy had to restore   can't blame Accolade for trying their hand at it as well.
                                                   it.  Bubsy II, likewise did well.
                                                                                 There are even mascots that can survive having the
                                                   At this time, Atari was working on its Jaguar  game mechanics, that made them what they are,
                                                   game system, and Accolade did a special   messed with, as Sonic The Hedgehog proves.  But
                                                   Bubsy game for it.  Fractured Furry Tales   every once in a while, a mascot will fail despite the
                                                   had Bubsy running through children's sto-  best effort and the train passes them by.  With Bubsy,
                                                   ries in an attempt to set things right.   the train just ran him over.
                                                   The next generation of games was well

                                                        www.VideoGameTrader.com • Winter 2009/2010  • Issue #14 • Video Game Trader Magazine • 5
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