Page 51 - OSG Presents Classic Gamer Magazine #3
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their own favorite color-cased Game   tendo's biggest characters, from Mario
            Boy to match their personality or per-  to Donkey Kong to Link (all of who be-  Classifieds
            sonal aura.  It became fashionable for   came famous from an arcade game or
            Game Boy owners to pick up a new   NES game), it would be Ash Ketchem
            color cased Game Boy and put away   & Pikachu who would reach media su-
            the bland original.  Later in the 90’s,   perstardom.  It's ironic that a game   WANTED: Gamate and Mega
            Apple Computers would capitalize on   originating from a Game Boy title would   Duck cartridges, Timex/
            Nintendo's colorized system success   prove to be Nintendo's biggest market-  Sinclair cartridges,
            with their own take on it:  the iMac se-  ing vehicle ever.  None of the other   Voltmace Mark III car-
            ries, which featured colorful cased   Nintendo stars has ever reached this   tridges, MPT-02/MPT-03
            Macs.                              level of stardom.                   cartridges, Romtec Color-
                 In late '96, with new titles starting to        What about the competition?  In
            dwindle (because of developers’ com-  1999, the market would be crowded   vision cartridges, and
            mitment to the emerging 32 and 64 bit   with Sony PlayStations, Nintendo 64s,   other obscure/odd stuff!
            markets) and the Game Boy’s popular-  and Sega Dreamcasts.  SNK would   Russ Perry Jr, 2175 S
            ity beginning to die down, Nintendo   enter the portable market with their 16-  Tonne Dr. #105, Arlington
            introduced the Game Boy pocket line.    bit NeoGeo Pocket Color along with 6   Hts IL 60005,
            The pocket version could've symbol-  color casings for the system (hmm...  slapdash@enteract.com
            ized the end of the Game Boy's life-  wonder where they got that idea?).  So
            span.  In previous years, Nintendo re-  what's a Game Boy supposed to do to   WANTED: Entex Adventure
            leased smaller ver-                             compete against the 3-  Vision gaming system and/
            sions of their NES                              D graphics, surround   or cartridges.  Items be
            and SNES systems at                             sound, and 32-128 bit   boxed or loose, working or
            the end of their re-                            processor systems?  It
            spective lifecycles.                            simply went color.     not, any condition wanted.
            Videogame maga-                                      The best always   Contact ima-vidiot@stny.
            zines were quick to                             arrive fashionably late   rr.com or visit www.
            point out the Game                              and it took 10 years for   adventurevision.com for
            Boy was out of gas                              the Game Boy to show   more details.
            and the fat lady was                            its colors.  With the in-
            finally singing.  Ru-                           troduction of color, the   WANTED: If you have SMS
            mors were circulating                           Game Boy was as-       James "Buster" Douglas for
            that a new Nintendo                             sured it would go into   sale or trade, contact me!
            handheld codenamed                              the next century as    coleman@wantree.com.au
            "Atlantis" was in development.  In the   strong, if not stronger, than it was in the
            meantime, gamers seeing Game Boy   90’s.  Supported by over 60 million
            portable as a better choice over the old   owners worldwide and releasing new   WANTED: 2600 protos, NTSC
            brick-like design, flocked by the millions   titles ranging from Capcom's Resident   Ikari Warriors (trade for
            to pick up the more portable versions,   Evil; to Electronic Arts' Knockout Kings   PAL version?), LockJaw,
            and almost overnight, the Game Boy   and WCW Mayhem; to Midway's NFL   Midnight Magic (c)1986,
            was selling like hotcakes again.  The   Blitz 2000 and Rampage Universal   Saving Mary, Shooting Ar-
            following year, Nintendo would capital-  Tour; to Nintendo's Pokémon Yellow   cade (Atari) 1984 Rev A
            ize on the public's renewed interest by   and Star Wars Episode One: Racer; to   poster/catalog ANY Atari-
            color casing their portable line and re-  THQ's Bass Masters 2000, Madden   related merchandise, Atari
            launching the Game Boy with a multi-  NFL 2000, Rugrats Time Machine, Toy   Music CD's vols. 1 & 2,
            million dollar advertising campaign tell-  Story 2, and WWF Wrestlemania 2000,   Star Raiders Kid's book,
            ing the world that “smaller is better.”    the sun will never set on Game Boy.
            All the while, rumors of "Atlantis" qui-       For videogame romantics, the   manuals, boxes, magazine,
            etly sank into the virtual ocean like its   Game Boy is an extension of the art of   etc. Scott Stilphen
            namesake.                          b&w videogames.  Lovers of the last   scottith@ptd.net
                 By the late 90’s, Nintendo would   great arcade b&w games like Asteroids
            create a new franchise title that would   and Tempest can find a kindred spirit in
            propel the Game Boy into the next mil-  the Game Boy.  The Game Boy has   Wanted: Free Classified Ads.
            lennium: Pokémon.  The Nintendo    hundreds of great games that never   Got something to trade, buy or sell?
            Pocket Monsters took the U.S. by   feature color and they’re fun!  The   Too many games or systems clogging
            storm and in late '99, the Pokémon   Game Boy was a simple concept, like a   your closets?  Place a free ad with us
            video games would take the Game Boy   Rubik's cube or the Slinky.  Nothing   which will appear in our next issue.
            to new heights.  The Pokémon games   extravagant.  Nothing glitzy.  Just a
            would inspire a big screen Warner   simple game from a simple time when   Ads are limited to 30 words and must
            Bros. motion picture blockbuster and   technology was limited.  A lot of gam-  be classic gaming related.  Business
            the number 1 children's television show   ers will never fully appreciate the   ads not accepted.  Please contact us
            on the kids WB television network.    amount fun the Game Boy offers be-  for business rates.
            Mass merchandising would also capi-  cause they won’t overlook its simplicity.
            talize on the Pokémon craze with trad-       Remember when mom told you to   E-mail your ad to:
            ing cards, toys, dolls, back packs, um-  never "Judge a book by its cover"?    cav@classicgamer.com
            brellas, and anything else Nintendo's   That advice also applies to game sys-  Or mail to:    Classic Gamer Magazine
            corporate arms could reach and li-  tems.  Regardless, everyone made                        7770 Regents Rd.
            cense.  This is an important moment   their judgments.  The Game Boy                        #113-293
            for the Game Boy because of all Nin-  proved them wrong.                                    San Diego, CA  92122

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