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Palevich, worked                                self?
            on it while he was                                                     FT: Yes. We are still on a first-name
            at MIT. The pro-                               FT: I did BASIC and     basis as I occasionally deal with him on
            gram quickly                                   assembler mostly.       other business.
            passed review as                               Some Forth just to be-
            it was well done                               come familiar with the   CGM: So, you must have a Bill Gates
            and fun to play.                               language. I had one     story. Everyone who has met him does.
            By the way, it                                 truly techie title in the
            later appeared as                              catalogue [Microsoft    FT: At one point I got him to commit to
            an Atari arcade                                 BASIC Cross-           speak at a user group in Houston I or-
            game, but I forget                              Reference Utility]. It   ganized meetings for. It was the Tues-
            its name. I got to                              had something to do    day after the OS/2 announcement. He
            playing it one           Fingerspelling       with optimizing BASIC    almost felt he was wasting his time. I
            evening and thought there                 programs -- I actually collected   brought him into the building through
            was something strange about the    some royalties on it. Enough to buy a   the back. After an amazing interview
            shape of the walls on one level. It   pizza.                           with a non-tech reporter, I took him for
            turned out they spelled a popular un-                                  a peek at the audience. I had 2600
            dergraduate acronym that might not be   CGM: What do you do for a living these   people there! He suddenly took it seri-
            appropriate in a family setting. I pointed   days?                     ously, worked up an outline of his re-
            this out to Jack and he changed the                                    marks, and gave a great presentation
            walls.                             FT: I now work as a software consult-  while standing on one foot.
                 Galahad and the Holy Grail, written   ant in Houston, Texas and run the local        Another time in Albuquerque I
            by Doug Crockford, contained some   Visual Basic professional programmers   showed him a simple game that you
            rather risqué scenes when it was ini-  organization.                   could play in well under a minute. I
            tially submitted. Palevich and Crockford                               beat him about 35 out of 37 efforts. I
            both eventually worked for Atari.   CGM: Do you still use an Atari?    came back a month later, and he won
                 Caverns of Mars came in as an APX                                 or tied every game. He had studied the
            submission. A smart mocking-bird   FT: I abandoned mine when the disk   game until he solved it. That is a com-
            could see this was an industrial   drive failed. I still miss some of those   petitor.
            strength game. It was received by APX   programs.
            in the morning mail. I saw it at                                               CGM: Is there anything else
            10:30. We showed it to the presi-                                              about your days at Atari or
            dent of the company just after                                                 APX that the world needs to
            lunch. It was not a tough decision                                             know? Any more stories?
            for him. Legal got in touch with
            Greg Christensen in short order.                                               FT: APX had monthly meet-
            The young man, I think he was a                                                ings which included catered
            community college freshman, sud-                                               lunches when times were
            denly had a bunch of money in-                                                 booming. There were rebel-
            flicted upon him. I was never cer-                                             lions, from which I still have
            tain whether he benefited from that                                            memorabilia. My story in the
            in the long run or not.                                                        book "Hackers" [by Steven
                                                                                           Levy] was not atypical.
            CGM: How many submissions                                                           Sorting out the good guys
            would you estimate APX received                                                from the bad was very hard
            each week? What percentage                                                     to do as the rules of the busi-
            made it into the catalog?                                                      ness were just being formu-
                                                                                           lated. One summer Steve
            FT: At first almost every submis-                                              Ross' son (Steve Ross was
            sion was accepted. As the number of                                    president of Warner Communications,
            submissions grew, the acceptance rate   CGM: How long did you work at Atari?   which owned Atari) worked at APX.
            dropped to well under 10%, as I recall.                                That made for an interesting afternoon
            Dogs, old and new, got culled on the   FT: Three years. When I left I tried to   when he visited one day.
            basis of sales and better products com-  buy APX.                           There is no end to the stories. I
            ing along.                                                             have seen several books on the Atari
                                               CGM: What were the circumstances of   experience. Only the more bizarre sto-
            CGM: How much hand-holding did     your trying to buy APX? Why did Atari   ries are true. It was a surreal experi-
            APX give the contributors? If a program   close it down?               ence.
            was marginal but had potential, would
            staffers help the programmer through   FT: They had a $2+ billion dollar prob-  More information about APX will be
            the process of bug-fixes, adding fea-  lem. Even though I raised an appropri-  available at
            tures, and so on?                  ate amount of money to buy it, I could-  www.atariarchives.org/APX/.
                                               n't get their attention. Later on the
            FT: We never touched code. It was   Tramiels offered it to me in gross disar-  Fred Thorlin can be contacted at
            always a temptation, but forbidden.   ray at a huge price.             thorlin@swbell.net.
            And a good rule for many reasons.
                                               CGM: You said that you negotiated
                                               with Bill Gates. Did you deal with him
            CGM: Did you program the 8-bit your-  directly?

            Classic Gamer Magazine  Summer  2000              29
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