Page 17 - OSG Presents Classic Gamer Magazine #4
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leasing a couple of lame games (with   games.                                  Hasbro’s Tonka division
            some really strange controllers). Well,         Hasbro even has a major        once distributed the Sega
            since Milton Bradley is also a Hasbro   interest in the portable mar-          Master System. And Hasbro
            company, those titles could be avail-  ket. The company owns the               also has the future in mind
            able if Hasbro ever decided to re-  Microvision, the world’s first             by announcing games for
            release its classic consoles.      programmable handheld con-                  the X-Box, PlayStation 2,
                 Avalon-Hill was a third board game   sole, through its Milton Brad-       Dolphin, and Nuon game
            company but in a different league than   ley division. (Hasbro doesn't         systems.
            Parker Brothers or Milton Bradley. This   own the Vectrex, which Mil-               Hasbro also had a major
            company produced games that ap-    ton Bradley acquired when it                impact on the way games
            pealed to strategists rather than the   purchased General Con-                 are displayed to the public.
            family-oriented games being produced   sumer Electronics (GCE).                One of the games that Has-
            by its competitors. And for a short while   When the unit was discontin-       bro created for the ill-fated
            Avalon-Hill also put out a slew of Atari   ued, all of its rights reverted     Control-Vision was Night
            2600-compatible games such as Lon-  back to its original develop-  Microvision    Trap, a game that was later
            don Blitz and Out of Control. Because   ers. Hasbro also owns the   (Milton Bradley)   released for the Sega CD
            these games weren't distributed as   rights to two other portables:            and one of the primary
            widely as those by other companies,   the Atari Lynx and the Tiger             games which influenced the
            Avalon-Hill 2600 games are generally   game.com, furthering Hasbro's title as   current videogame rating system.
            pretty rare today. But since Avalon-Hill   the Ultimate Videogame Company.        After an unsuccessful early bid at
            is now a Hasbro company, there's no   When it comes to the modern con-  joining the videogame race, Hasbro
            reason why it couldn't re-release its   soles, Hasbro again is no slouch. In   has turned around to become a major
                                               addition to releasing software for all of   impact in both the current and retro
                                               today’s three systems (PlayStation,   markets. It has truly become The Ulti-
                                               N64, and Dreamcast), the company’s   mate Videogame Com-
                                               Galoob subsidiary was responsible for   pany.
                                               bringing the Game Genie to America.
                                               And if we really want to get technical,





              game.com (Tiger Electronics)
            catalog of games.
                 Tigervision’s River Patrol recently
            sold on eBay for $800. Well if our sce-
            nario came true and Hasbro Interactive
            re-released the 2600, there would be
            nothing to stop Tiger Electronics from
            re-releasing its line of 2600 games.
            After all, Tiger Electronics is a part of
            Hasbro.
                 There are other third party 2600 ti-
            tles whose current ownership is ques-
            tionable. When Selchow & Righter
            (publisher of Trivial Pursuit and Scrab-
            ble) went bankrupt, their assets were
            purchased by Coleco. Among them
            was the Scrabble-based 2600 game,
            Glib. And when Coleco went bankrupt
            in 1989, guess who was there to pur-
            chase its assets for $85 million? Has-
            bro, of course. The belief is that Hasbro
            does not currently own the rights to the
            Coleco videogames. But if it doesn’t,
            who does?
                 Thanks to the Atari acquisition, Has-
            bro owns the rights to all of Atari's con-
            soles. Hasbro owns other consoles
            also and nearly every videogame con-
            sole has benefited from products re-
            leased by companies that now fall un-
            der the Hasbro umbrella. Although
            Hasbro's ownership of the Colecovision
            is questioned, the console can play
            games that were produced by Parker
            Brothers. Intellivision owners have also
            been able to play Parker Brothers

            Classic Gamer Magazine  Summer  2000              17
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