by Raiford Guins | Jun 18, 2026 | 1970s, 1980s, Atari
There is something quietly vertiginous about walking through an exhibition and finding yourself already inside it. Not a self you remember putting there, but a self distributed across objects, images, words; a self that arrived in the museum before you did, and which...
by Raiford Guins | May 27, 2026 | 1970s, 1980s, 1990s, Arcade
Over 5,000 miles separate the Finnish Museum of Games (Suomen Pelmuseo) located in Tampere from the National Videogame Museum (NVM) in Frisco, Texas. The city of Frisco is the result of early 20th century railroad expansion, taking its name from the St. Louis-San...
by Raiford Guins | May 27, 2026 | 1970s, 1980s, 1990s, Arcade
Clear-eyed at last, I found myself cataloguing the differences. Not between Athens and Heraklion, or between riot cops and farmers, but between what I’d been shown and what I’d been denied. The teargas had been indiscriminate — it didn’t care whether you were a...
by Raiford Guins | Apr 6, 2026 | 1970s, 1980s, 1990s, Arcade
My most recent book, King PONG: How Atari Bounced Across Markets to Make Millions, shows how Atari established not one but two massive consumer technology categories by adopting innovative product positioning and market development strategies. I conclude the short...