Something’s amiss in the US. Part 2

Something’s amiss in the US. Part 2

Clear-eyed at last, I found myself cataloguing the differences. Not between Athens and Heraklion, or between riot cops and farmers, but between what I’d been shown and what I’d been denied. The teargas had been indiscriminate — it didn’t care whether you were a...
How To Look At PONG

How To Look At PONG

My most recent book, King PONG: How Atari Bounced Across Markets to Make Millions, shows how Atari established not one but two massive consumer technology categories by adopting innovative product positioning and market development strategies. I conclude the short...