Something’s amiss in the US, Part 1

Something’s amiss in the US, Part 1

The Colossus of Maroussi, Henry Miller’s travelogue of Greece, was meant to inspire my visit to Heraklion’s Video Games Museum but teargas blurred that vision. I left The James Joyce Irish Pub (no, I didn’t start this journey in Dublin—I came across the pub in Athens)...
How To Look At PONG

How To Look At PONG

My most recent book, King PONG: How Atari Bounced Across Markets to Make Millions, shows how Atari established not one but two massive consumer technology categories by adopting innovative product positioning and market development strategies. I conclude the short...