Despite Tiger Handheld games being considered video games, they often did not sit in the electronics section where one would expect to find a Game Boy and its games. Instead, Tiger’s LCD games would sit in the toy aisles at stores. Having Tiger games next to Teenage Mutant Ninja Turtles figures, Barbie dolls, and other prominent young boy and girl toy brands was genius for several reasons. While you can’t deny that Nintendo and Sega were extremely popular, parents making a trip to the electronic section with their kids meant spending $50 to $60 on whatever the latest video game release was. Really savvy parents knew the big cost savings alter-native was taking their kids for a stroll down the toy aisles instead.
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