Another Atari lawsuit was filed against American Multiple Industries, the manufacturer of the controversial X-rated game, Custer’s Revenge. Atari feared that it would receive negative publicity if the third-party company was allowed to release its software. Because of the subject of Custer’s Revenge, Atari received many negative letters from Native American and women’s groups. As such, Atari wanted the game removed from the market, because it feared that the public would mistakenly believe that it had endorsed the game.
American Multiple Industries wound up filing an $11 million suit against Suffolk County, New York, on the grounds that the county had pushed to prohibit the game from being sold. The county argued that they enforced the ban because they believed Custer’s Revenge was a danger to the health and safety of its residents.
Leonard Herman, The Game Scholar, is regarded as one of the earliest and most respected videogame historians. The first edition of his book Phoenix: The Fall & Rise of Home Videogames, which was published in 1994, is considered to be the first serious and comprehensive book about the history of videogames. He has written articles for Videogaming & Computer Illustrated, Games Magazine, Electronic Gaming Monthly, the Official U.S. PlayStation Magazine, Pocket Games, Classic Gamer Magazine, Edge, Game Informer, Classic Gamer Magazine, Manci Games, Gamespot.com and Video Game Trader, which he also edited. He has also contributed articles to several videogame-related books, including Supercade, The Video Game Explosion and The Encyclopedia of Video Games. Mr. Herman has also written the book ABC To the VCS (A Directory of Software for the Atari 2600), a compendium of game summaries. He has also written and designed user's manuals for the following Atari VCS games: Cracked, Save the Whales, Pick-Up, Rush Hour, Looping, The Entity and Lasercade, as well as the user's guide to Ralph Baer's Pinball! for the Odyssey2. In 1994, he founded Rolenta Press, a publisher of videogame books, whose catalogue included Videogames: In the Beginning, by Ralph H. Baer, the inventor of the videogame console, and Confessions of the Game Doctor by Bill Kunkel, the world's first videogame journalist. Two Rolenta Press books were included in a list of the top ten videogame books of all time by Game Informer magazine in 2008. Mr. Herman has served as an advisor for Videotopia, Classic Gaming Expo and the National Videogame Museum. He has appeared in several episodes of G4's Icons and in the documentary, The King of Arcades. In 2003, Mr. Herman received a Classic Gaming Expo Achievement Award in recognition for his accomplishments in documenting game history