February 10, 2022 (Los Angeles, Calif.) Hyperkin has announced they will be partnering with Kraft Heinz to produce snack-related gaming accessories, utilizing the most popular snack brands that have been nourishing dedicated couch warriors for decades. Now gamers can truly represent their favorite go-to foods like BAGEL BITES® HEINZ® condiments, KOOL-AID LUNCHABLES® KRAFT® MACARONI & CHEESE, OSCAR MAYER® VELVEETA® and KRAFT DINNER® (KD to our Canadian brethren) at their battlestations or on the go.
Hyperkin is a Los Angeles-based video game hardware developer, known to make unique and nostalgic products for both retro and modern gamers. Recently, in
collaboration with Xbox and 343 Industries (Halo), Hyperkin released three updated versions of their replica of the Duke, the original Xbox controller. Hyperkin’s collaboration with Kraft Heinz is a monumental landmark, as it is the first time a gaming
company will be releasing a line of products – widely available on the market – dedicated solely to gamer-friendly foods.
Details on the upcoming product line are coming soon.
Hyperkin is a gaming hardware development company, specializing in consoles and accessories for multiple generations of gamers. Hyperkin’s products also provide convenient and comfortable solutions for a wide array of home entertainment. Hyperkin leads the way in the retro and modern entertainment industry with unique, fun, and innovative items, including the RetroN console series, the SupaBoy series, and officially Xbox-licensed products. Founded in 2006, Hyperkin’s headquarters is in Los Angeles, California.