One third-party vendor, Acclaim, managed to raise controversy with several stunts that it pulled throughout the year. The first occurred in late-February (2002) when it released Shadow Man: 2econd Coming for the PS2. The game dealt with death, so Acclaim offered to “rent space” on British tombstones so it could place advertising for the game on them. An Acclaim spokesman noted that while many people would find this offensive, others “might see it as a good way to procuring a subsidy to burial costs, to give their loved one a good send-off.” The company finally recanted and called it an early April Fool’s joke.
The next stunt occurred at the end of August (2002), when Acclaim released Turok: Evolution for all three game systems. This time, the company offered a $10,000 savings bond to the first baby born on September 1 that was named Turok by parents who had registered on the company’s website in advance.
Leonard Herman, The Game Scholar, is regarded as one of the earliest and most respected videogame historians. The first edition of his book Phoenix: The Fall & Rise of Home Videogames, which was published in 1994, is considered to be the first serious and comprehensive book about the history of videogames. He has written articles for Videogaming & Computer Illustrated, Games Magazine, Electronic Gaming Monthly, the Official U.S. PlayStation Magazine, Pocket Games, Classic Gamer Magazine, Edge, Game Informer, Classic Gamer Magazine, Manci Games, Gamespot.com and Video Game Trader, which he also edited. He has also contributed articles to several videogame-related books, including Supercade, The Video Game Explosion and The Encyclopedia of Video Games. Mr. Herman has also written the book ABC To the VCS (A Directory of Software for the Atari 2600), a compendium of game summaries. He has also written and designed user's manuals for the following Atari VCS games: Cracked, Save the Whales, Pick-Up, Rush Hour, Looping, The Entity and Lasercade, as well as the user's guide to Ralph Baer's Pinball! for the Odyssey2. In 1994, he founded Rolenta Press, a publisher of videogame books, whose catalogue included Videogames: In the Beginning, by Ralph H. Baer, the inventor of the videogame console, and Confessions of the Game Doctor by Bill Kunkel, the world's first videogame journalist. Two Rolenta Press books were included in a list of the top ten videogame books of all time by Game Informer magazine in 2008. Mr. Herman has served as an advisor for Videotopia, Classic Gaming Expo and the National Videogame Museum. He has appeared in several episodes of G4's Icons and in the documentary, The King of Arcades. In 2003, Mr. Herman received a Classic Gaming Expo Achievement Award in recognition for his accomplishments in documenting game history